Search engine optimization
SEO For Modern Soulpreneurs
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Helping The Modern Soulpreneur Share Her Passion
Are you a multi-passionate, creative, or entrepreneur who enjoys a little bit of ‘woo’ but struggles to market her business because you just don’t get this SEO stuff? That’s okay! When you work with us for your SEO strategy, you can feel comfortable knowing that we understand the need for connection to the people and content that we work with.
We’ll help you create an effective SEO strategy that will help get all of your wonderful creations without any of the sleazy or gimmicky marketing tactics that traditional marketing services use.
We believe in a strategy that relies on authenticity and creativity, to really bring out the best of your passion. Rest assured that knowing that working with The Digital Clarity Initiaitve means that we’re marketing to connect you with the people who need your unique magick the most!
Competitive Analysis
The main structure of an effective SEO strategy is the competitive analysis. This teaches us what key terms you should be working with, what your competitors are ranking for, how to stay ahead of them, and gives us so many other valuable insights that we need in order to create the best strategy for you.
When we perform a competitive analysis it consists of loads of data research, spreadsheets with your current ranking status of all pages, duplicate content notifications, and so much more! Once we have all of this info on your site we can effectiviely build a custom strategy for your business! Yay!
On Page Optimization
On page optimization is the simplest essential to your search engine optimization game plan. The next step after your competitive anlysis is your on page optimization. This includes link structure within your site, keyword optimzation within your content and meta tags, along with any user experience.
On page data can often be confused with content writing and while content writing is part of your on page optimization process; creating seo optimized content is different than simply updating your pages to read for certain keyword data.
Content Writing
We all know that the search engines rely on content in order to provide the most relevant search results. What we don’t realize, is that having content that’s optimized to be search engine friendly can be extremely beneficial to reaching your target audience.
When we build your content writing plan it includes optimizing your current content to be SEO friendly. Additionally, once all content is updated we’ll also ensure that your website is resubmitted and crawled by search engines to make sure it’s displaying the most current information.
How Does It Work?
Meet & Greets
First things first, we establish if we’ll be a good fit for each other. With a quick 15-30 minute call, we’ll chat about your needs as a business owner, how I think I can help, and what you can expect from me as your business and marketing partner.
Details & Analysis
Following our call, I’ll do an audit of your websites, social media profiles, and productivity habits; depending on which services you need this could involve one or all of these audits. I’ll provide suggestions and optimization techniques.
Strategize & Apply
Depending on the services your looking, for I’ll start working on implementations and teach you how to manage things for the future. We’ll strategize what works, optimize what doesn’t, and cut out unnecessary steps as needed.
Frequently asked questions
Search engine optimization, or SEO, is the process of modifying your pages in order to make your pages easy to read by search engines like Google and Bing.
If you’re request is for us to stuff your page full of your favorite competitor keywords in an effort to beat them out and end up on the first page then nope, we sure can’t. We build our strategies intuitively and help you explore new opportunites to get natural search rankings. We’ll optimize your pages based on carefully researched data and anaylsis and find new keywords and key phrases to help create new organic search opportunities, but one thing we don’t do is have a company come to us with a list of keywords and tell us they want to rank for those keywords. We’ll work with your keywords to create variations for growth and improvement. The search algorithms are constantly changing, but gone are the days of being able to keyword stuff and buy links, those efforts often get people banned these days.
In the simplest of terms, it’s what is used to filter and distribute your data to your target audience. The search algorithms are what let’s people find you, and without an accurate depiction of your business going to the search engines it makes it increasingly more difficult to be found. Fun Fact: Did you know that Google receives over 63,000 searches per second?! This is why it’s so important to make sure your website is clear to the search engines!
Absolutely not! The whole point of keyword research is to determine the best keywords for your business. It’s important to note that keywords are not a “one and done solution.” Your keywords should be reviewed around every six months in order to ensure they’re working for you. When the algorithm changes, or your audience demographic changes, they’ll likely need to be reevaluated.
Local optimation is a great tool for businesses with physical locations. You know how you look up restaurants, stores, or other locations on Google and it pulls up a map of anything nearby? There are ways to optimize for physical businesses that varies, just slightly, from how would optimize for a website. These focus on sites like Yelp, Trip Advisor, and Open Table; submitting your business to these sites is a separate task in itself.
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SEO For Modern Soulpreneurs
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